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18th July 2014 – 5 Tips to boost Quality Score

Last week I wrote about the components of Pay per Click Quality Score. Quality Score is an amalgamation of a number of factors which Google see as important for an advert on its network.  Essentially,...

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1st August 2014 – 5 Simple Digital Marketing Tips

Digital Marketing is often misunderstood.  Some people see it as an extension of IT support (“you’re a computer guy, can you try and work out why my PC isn’t showing on this screen?”), some see it you...

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16th October 2014 – What is Digital PR?

The growth of online has changed the world of Public Relations dramatically.  Online has given PR a number of opportunities – engaged and larger audiences, groupings online of like-minded people.  But...

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22nd October 2014 – 5 SEO Myths

One of the reasons why I love digital is because the landscape changes so quickly – there are always new tools, new techniques and new best practices emerging which you can use on your digital...

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7th November 2014 – Negative Search Results

Search Engine Optimisation (SEO) is a great tool for digital marketers – if done well, it can deliver highly targeted traffic directly to the best page on your website (according to the user’s search...

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15th January 2015 – How to Manage a PPC Campaign

I read earlier this week that spend on Pay Per Click (PPC) search engine advertising is set to continue to grow in 2015, and this isn’t too surprising.  The quest to get onto page one of Google’s...

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4th February 2015 – Maximising Social SEO

The link between social media and search engine optimisation has been growing for a number of years now.  For search engines, the millions of social media users help to validate the best content by...

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How Content Marketing and SEO Work

The internet has been seen as a great leveller in the world of business. In theory, and certainly in the early days, the playing field was fairly flat – if you had a website and someone who knew how to...

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Ad Extensions in Google AdWords

The days of Pay Per Click (PPC) advertising being the reserve of specialist marketers are finished. The barriers to entry and so low that anyone can simply create adverts and start generating targeted...

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10 SEO Practices to Stop

Often in life, doing something is better than doing nothing at all – even small steps are a contribution to a journey. But this assumes that the small steps are in the right direction. In the world of...

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